Among the books displayed by ARPress at the Frankfurter Buchmesse in Frankfurt, Germany, from October 15 to 19, 2025, I Believe in Santa Claus and I Believe in God: Why I Believe by J. Lynn Currie stood out quietly amid the buzz of the world’s largest publishing event. The fair, in its 77th edition, felt like a live pulse of the book-world: five days where ideas, culture, commerce, discovery and connection all collided in one place.
This year, the fair added several new layers of energy. For starters, the Guest of Honour was the Philippines, presenting under the theme “The imagination peoples the air.” That meant a special pavilion, a series of cultural and literary events highlighting Filipino voices and storytelling traditions.
Also, the fair leaned hard into cross-media formats: the newly emphasized “Book-to-Screen Day” on October 17 signalled that publishers and creatives are not just thinking print, but film, TV and streaming. For example, you could stroll from a rights negotiation meeting straight into a panel about turning a novel into a streaming series, then glance over to an audio zone where narrators and audiobook tech were on show.
The public programme (open to all from Friday onward) featured a dizzying range of stages: manga, comics, cosplay and games got serious space this year; there was a “Centre Stage” in Hall 4.1 for cultural and political talks (featuring big names like a Nobel Peace Prize laureate and ex-NATO Secretary General) and a “Reading Zone of Independent Publishers” where up-and-coming voices were amplified. Even the logistics showed how the fair is living up to its global claims: over 4,000 exhibitors from across the world, and the event framed as “the defining fair for the print and digital content business.”
The opening hours show the rhythm: trade visitors got access from 15-18 October, while the general public could join in on Friday, Saturday and Sunday. What this means in practical terms: imagine showing up early in the week for rights talks or author meet-ups; imagine a Saturday afternoon where the booths flood with families, manga fans in cosplay, readers browsing new titles, authors signing, coffee in hand. Meanwhile behind the scenes, deals are being made, translation contracts drawn up, creators from around the world comparing notes. The venue itself, Messe Frankfurt, becomes a micro-city of publishing, buzzing with voices, booths, panels, unexpected side-conversations in hallways.
For a book like I Believe in Santa Claus and I Believe in God: Why I Believe by J. Lynn Currie, this is fertile ground. In a setting where major genre titles can dominate the spotlights, the special, quieter books still find their nook, but now with the benefit of tremendous visibility. The broader themes of fair, cross-media adaptation, international rights, younger reader engagement, creative-tech intersections, mean that even a book whose focus is more contemplative, or niche can ride the wave of attention simply by showing up in the right context.
I Believe in Santa Claus and I Believe in God: Why I Believe is a heartwarming and spiritually rich story that blends childhood wonder with timeless truth. It invites readers to see Christmas through the eyes of faith — where the magic of Santa Claus and the message of God coexist beautifully rather than in opposition. The book explores how belief, kindness, and giving connect both stories: the jolly figure who brings gifts, and the divine Creator who offers love, hope, and salvation. Through tender language and vivid imagery, the author bridges the innocence of a child’s imagination with the depth of spiritual understanding, reminding readers that faith in goodness — whether expressed through Santa or through God — can coexist in harmony.
The author, J. Lynn Currie, did undergraduate studies in philosophy and theology at Lincoln Christian University. He received a B.A. and M.A. in psychology from the University of Illinois at Springfield, with an emphasis on social psychology and research design. His master’s paper was a review of research on religiosity.
He taught at the community college. He has worked as a job training counselor, research analyst, and program evaluator with various government programs. He serves in the church as a youth group sponsor, deacon, and teacher. Lynn and his wife are members of the Episcopal Church in Decatur, IL.
What makes I Believe in Santa Claus and I Believe in God: Why I Believe? so compelling is its rare ability to speak to both children and adults. For children, it affirms that their belief in Santa is beautiful and meaningful. For adults, it rekindles a sense of wonder while reinforcing the central truth of Christianity — that love and generosity are divine gifts. The book’s gentle rhythm and clear moral foundation make it ideal for family reading, Sunday school, or quiet holiday reflection.
It reminds readers that faith does not ask us to abandon imagination but to deepen it — to see in every act of kindness a reflection of God’s love. Through its tender storytelling and heartfelt message, I Believe in Santa Claus and I Believe in God: Why I Believe becomes not just a Christmas story, but a year-round reminder that true belief begins in the heart.
This is not just a holiday tale, but a gentle meditation on belief itself — a message that celebrates the importance of holding on to wonder, even as one matures in faith.
This year’s Frankfurter Buchmesse felt alive with possibility. The cultural dimension (Philippines guest of honour), the expanded public access, the varied programming (from comics to film-industry panels), the global-rights stage, all of that created a backdrop where a book doesn’t just have to be good, it has to connect. And walking among the stalls, one could almost sense the collision of story and technology, tradition and innovation, local voices and global echo.
So, when someone notices I Believe in Santa Claus and I Believe in God: Why I Believe by J. Lynn Currie in ARPress’s display, maybe on a table near the broader non-fiction section, maybe in a quiet corner of a genre bay, they’re not just seeing a book. They’re seeing it in a moment: a moment of publishing’s future meeting its roots; a story offered amid thousands of others, inviting a reader to pause, to pick it up, to ask “what might this one say to me?” And perhaps that is why books like this matter even more in a fair like this, because among the big lights and big deals, there’s still space for the voice that whispers rather than shouts, for the reader who wanders, for the author who offers something earnest.
Visit the ARPress official social media accounts for more updates.
- https://authorreputationpress.com/
- https://www.facebook.com/AuthorReputationPressLLC
- https://www.instagram.com/authorreputationpress/
- https://www.pinterest.com/arpressllcseo/
- https://x.com/ARPressLLC
- https://www.tiktok.com/@arpressllc
- https://www.youtube.com/@AUTHORREPUTATIONPRESSLLC