In partnership with ARPress, Luisa Tennant, author of “Your Army of Dollars: Coloring Book,” held a successful book signing event during the 2025 Los Angeles Festival of Books (LATFOB) at the University of Southern California.
The 2025 Los Angeles Times Festival of Books (LATFOB), held on April 26–27 at the University of Southern California (USC), was a significant cultural event that brought together a diverse array of participants and marked its 30th anniversary with a vibrant celebration of literature, culture, and community. The festival is known for attracting a large crowd each year. For instance, the 2024 festival drew over 150,000 attendees, and the 2025 event featured more than 550 writers, experts, and storytellers, along with hundreds of exhibitors.
The festival featured over 100 ticketed author events, children’s storytelling sessions, poetry readings, book signings, and more than 400 exhibitor booths. Notable participants in the 2025 festival included authors such as Stacey Abrams, Jon M. Chu, Amanda Gorman, Chelsea Handler, Ibram X. Kendi, and Rebecca Yarros, among many others. The festival’s success was also attributed to the generous involvement of volunteers who assisted with various aspects of the event, including welcoming attendees, staffing author events, and supervising book signings.
LATFOB 2025 emphasized accessibility and community involvement. General admission was free, with select programming requiring tickets. The festival’s partnership with the Department of Cultural Affairs ensured that a wide range of activities were available to attendees of all ages and backgrounds, fostering a welcoming environment for literary enthusiasts and families alike.
Recently, “Your Army of Dollars Coloring Book” by Luisa Tennant was displayed at the London Book Fair (LBF) at Olympia London from March 11-13, 2025.
The London Book Fair (LBF), held at Olympia London from March 11-13, 2025, reportedly drew approximately 30,000 attendees and experienced a 10-percent increase in rights-center table sales. The event hosted over 1,000 exhibitors, although providing an exact figure would offer more clarity and detail. The International Rights Center, which saw a 10-percent rise in sales compared to 2024, is said to have sold a total of 550 tables.
Luisa Tennant was interviewed by Benjie Cole from CBS Radio. She shared how she became a Camp Counselor and worked with amazing kids. She emphasized that working with kids is just amazing and fun. In the interview, she featured the other version of her book, which is “Your Army of Dollars”.
Luisa Tennant prides herself on being the oldest of 11 children and the second mother to most of them. In her youth, she worked as a camp counselor in Michigan and Wisconsin. One of her jobs was helping children balance their camp checkbooks.
“Your Army of Dollars Coloring Book” is a delightful and educational guide for children that introduces the foundational concepts of financial literacy in an engaging and relatable way. Luisa Tennant crafts a world where money is personified as a disciplined army of soldiers awaiting the command of their leader—your child. Through hands-on activities and vibrant illustrations, the book teaches young readers about saving, budgeting, and spending responsibly.
Luisa Tennant, an advocate for early financial education, brings years of experience as an educator to this book. She believes that teaching children about money at a young age equips them with the skills and confidence they need to thrive. With a creative approach to an essential life skill, Tennant transforms abstract financial concepts into enjoyable lessons that resonate with children and parents alike.
At the heart of “Your Army of Dollars Coloring Book” is the metaphor of “soldier dollars,” which represents the money children earn and manage. The book encourages kids to view each dollar as a valuable asset that must be guided toward meaningful goals. By giving their soldier dollars purposeful orders—such as saving for a long-term goal or contributing to charity—children learn to think critically about how to allocate resources effectively.
The book also emphasizes the importance of adding value to others’ lives as a way to earn money. Simple examples like doing chores for parents or neighbors demonstrate how effort and hard work can attract more soldier dollars. This lesson fosters a sense of responsibility and encourages young readers to take pride in their contributions to their community.
She was also interviewed by Benjie Cole from CBS Radio. She shared how she became a Camp Counselor and worked with amazing kids. She emphasized that working with kids is just amazing and fun. Click here to listen to the full interview:
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