Among the books displayed by ARPress at the Frankfurter Buchmesse in Frankfurt, Germany, from October 15 to 19, 2025, Deine Geldarmee: Coloring Book by Luisa Tennant stood out quietly amid the buzz of the world’s largest publishing event. The fair, in its 77th edition, felt like a live pulse of the book-world: five days where ideas, culture, commerce, discovery and connection all collided in one place.
This year, the fair added several new layers of energy. For starters, the Guest of Honour was the Philippines, presenting under the theme “The imagination peoples the air.” That meant a special pavilion, a series of cultural and literary events highlighting Filipino voices and storytelling traditions.
Also, the fair leaned hard into cross-media formats: the newly emphasized “Book-to-Screen Day” on October 17 signalled that publishers and creatives are not just thinking print, but film, TV and streaming. For example, you could stroll from a rights negotiation meeting straight into a panel about turning a novel into a streaming series, then glance over to an audio zone where narrators and audiobook tech were on show.
The public programme (open to all from Friday onward) featured a dizzying range of stages: manga, comics, cosplay and games got serious space this year; there was a “Centre Stage” in Hall 4.1 for cultural and political talks (featuring big names like a Nobel Peace Prize laureate and ex-NATO Secretary General) and a “Reading Zone of Independent Publishers” where up-and-coming voices were amplified. Even the logistics showed how the fair is living up to its global claims: over 4,000 exhibitors from across the world, and the event framed as “the defining fair for the print and digital content business.”
The opening hours show the rhythm: trade visitors got access from 15-18 October, while the general public could join in on Friday, Saturday and Sunday. What this means in practical terms: imagine showing up early in the week for rights talks or author meet-ups; imagine a Saturday afternoon where the booths flood with families, manga fans in cosplay, readers browsing new titles, authors signing, coffee in hand. Meanwhile behind the scenes, deals are being made, translation contracts drawn up, creators from around the world comparing notes. The venue itself, Messe Frankfurt, becomes a micro-city of publishing, buzzing with voices, booths, panels, unexpected side-conversations in hallways.
For a book like Deine Geldarmee: Coloring Book by Luisa Tennant, this is fertile ground. In a setting where major genre titles can dominate the spotlights, the special, quieter books still find their nook, but now with the benefit of tremendous visibility. The broader themes of fair, cross-media adaptation, international rights, younger reader engagement, creative-tech intersections, mean that even a book whose focus is more contemplative, or niche can ride the wave of attention simply by showing up in the right context.
Deine Geldarmee: Coloring Book is a clever, visually engaging children’s financial-literacy book that uses the metaphor of an “army of dollars” to equip young readers with the concepts of earning, saving, budgeting, and responsible spending. The text presents money as “soldier dollars” and the reader as the “commander” who gives orders to those dollars—teaching early how financial decisions can shape future freedom.
Luisa Tennant is the oldest of eleven children and served as a kind of second mother in her large family—a role that cultivated her interest in guiding young people. Early in her life she worked as a camp counselor in Michigan and Wisconsin, and part of her role involved helping children balance camp checkbooks—a formative experience for the financial-education theme.
With Deine Geldarmee: Coloring Book, Tennant brings both life-experience and a playful approach, seeking to empower children with money-sense long before many standard curricula engage them.
Tennant’s impetus for writing the book emerges from her own childhood and educational experiences—seeing how early lessons about money, saving and responsibility made a difference. Her camp-counselor background and her role in a large family placed her in situations where guiding young people in practical life-skills mattered. She recognised the value of presenting financial education in a fun, accessible way—so children don’t just memorize, but live the ideas by being the “commander” of their army of dollars.
This book stands out because it tackles a subject many avoid—teaching children about money—with creativity and intention. Instead of a dry manual, it offers an interactive, imaginative experience that parents, educators, and children can share. The metaphor of dollars as soldiers turns abstract financial concepts into tangible “missions” for kids, helping them internalize the idea that they are in charge of their money, not the other way around. The visually engaging layout, with colouring pages and space for kids to engage actively, enhances learning.
Deine Geldarmee: Coloring Book is a warm, intelligent, and playful resource for introducing children to financial literacy—long before they face real-world money decisions. Luisa Tennant’s experience working with children, her generous metaphor of the dollar “army,” and the interactive layout combine to make this book more than a lesson—it’s an invitation. For parents and educators seeking to provide foundational money-skills in a fun, age-appropriate way, this book offers a strong starting point. It turns financial education into a game of command, choices, and growth—giving children both agency and understanding.
This year’s Frankfurter Buchmesse felt alive with possibility. The cultural dimension (Philippines guest of honour), the expanded public access, the varied programming (from comics to film-industry panels), the global-rights stage, all of that created a backdrop where a book doesn’t just have to be good, it has to connect. And walking among the stalls, one could almost sense the collision of story and technology, tradition and innovation, local voices and global echo.
So, when someone notices Deine Geldarmee: Coloring Book by Luisa Tennant in ARPress’s display, maybe on a table near the broader non-fiction section, maybe in a quiet corner of a genre bay, they’re not just seeing a book. They’re seeing it in a moment: a moment of publishing’s future meeting its roots; a story offered amid thousands of others, inviting a reader to pause, to pick it up, to ask “what might this one say to me?” And perhaps that is why books like this matter even more in a fair like this, because among the big lights and big deals, there’s still space for the voice that whispers rather than shouts, for the reader who wanders, for the author who offers something earnest.
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