“After 50 years, The London Book Fair (LBF) has become an essential part of the international book trade calendar and is the pre-eminent Spring event of the publishing year.
Exhibitors and visitors return year-on-year to develop relationships, gain insights, and set the tone for the year ahead.”
– The London Book Fair
The London Book Fair 2026 (LBF), held from March 10–12, 2026, at Olympia London, once again brought together thousands of professionals from across the global publishing industry. As one of the most anticipated events in the international book trade calendar, the fair continues to serve as a dynamic platform where publishers, authors, agents, and content creators converge to exchange ideas, build partnerships, and shape the future of publishing. With strong international participation and a diverse range of exhibitors, this year’s event reaffirmed its role as a central hub for innovation and collaboration within the industry.
The International Rights Centre serves as a dedicated space for rights negotiations and professional meetings, where publishers, agents, and scouts connect to discuss new opportunities and secure deals. It remains one of the busiest areas of the fair, reflecting the ongoing demand for international rights and content exchange. For more than fifty (50) years, the London Book Fair has played a vital role in the publishing ecosystem, bringing together established industry leaders and emerging voices in a setting that supports both business development and creative collaboration.
Beyond its commercial significance, the fair also offers a rich intellectual experience through its extensive seminar program. Across stages such as the Main Stage, Author HQ, and the Literary Translation Centre, attendees gain insights into some of the most pressing topics in publishing today, including sustainability, diversity and inclusion, digital transformation, and the evolving global market for books. Special features such as the Writers’ Summit provide authors with guidance on navigating the publishing landscape, while the Academic and Professional Publishing Conference allows for deeper exploration of scholarly and professional publishing trends. These sessions are complemented by recognitions that celebrate excellence and innovation, reinforcing the fair’s commitment to advancing the industry.
In line with its advocacy for literacy and access to reading, the fair continues its support of The Reading Agency, a UK-based organization dedicated to improving lives through the power of reading. By working with libraries, schools, and community groups, the organization reaches millions of individuals each year, promoting the transformative impact of books on well-being, opportunity, and social connection.
Amid this vibrant global gathering, ARPress proudly participated in the London Book Fair 2026, presenting a curated selection of titles that reflect its commitment to diverse voices and meaningful storytelling. Through its presence at Olympia London, ARPress actively engaged with international publishers, literary agents, and rights professionals, creating opportunities for collaboration, translation, and wider distribution of its authors’ works. The company’s participation highlights its ongoing efforts to expand its global footprint, strengthen industry partnerships, and position its titles within the international market. By investing in major events such as LBF, ARPress continues to champion its authors, increase brand visibility, and bring compelling stories to a broader readership.
Among the titles showcased was Santa Elvis by Gaylon Tyner, a fun, imaginative children’s holiday story that blends the magic of Christmas with the iconic flair of rock-and-roll. With humor, music, and a touch of festive creativity, the book invites young readers into a world where even unexpected heroes can step in to save the spirit of Christmas. It’s playful, lively, and filled with the kind of joyful energy that makes holiday storytelling memorable.
In Santa Elvis, Christmas takes an unexpected turn when Santa Claus isn’t feeling his best—but the holiday celebration cannot be delayed. Just when it seems like the magic of Christmas might falter, a surprising figure steps in to take the reins, bringing with him a whole new kind of festive energy.
Gaylon Tyner is a creative storyteller who brings a playful and imaginative approach to children’s literature. With Santa Elvis, Tyner combines humor and holiday themes to craft a story that is both entertaining and memorable for young readers.
In a season often centered on tradition, Santa Elvis reminds readers that a little creativity can bring new life to familiar stories. It celebrates the idea that joy can come from the unexpected—and that sometimes, a “hunka hunka” holiday spirit is exactly what the world needs. With its cheerful tone and imaginative premise, Gaylon Tyner’s story invites young readers to laugh, dream, and embrace the magic of Christmas in a whole new way.
Santa Elvis by Gaylon Tyner continues to gain momentum and recognition within the global literary community. Its presence at the London Book Fair highlights not only its relevance but also ARPress’s ongoing commitment to promoting impactful works on an international stage.
The London Book Fair 2026 continues to stand as a vital meeting point for the global publishing community, where stories are shared, collaborations are formed, and new opportunities emerge. ARPress’s participation in this internationally recognized event underscores its dedication to amplifying voices, supporting authors, and bringing impactful stories to readers worldwide, contributing to the ever-evolving landscape of publishing.
Purchase the book via this link:
Gaylon Tyner
Thank you for interest and support for Santa Elvis. Santa Elvis is a fun Christmas story to be read for many years to come.
Santa had the sniffles and called on his friend Elvis to help save the night. It was a Hunka-Hunka-Fun.
The book comes with a QR Code that gives the reader a downloadable Christmas song to sing and read along with. A portion of the proceeds are donated to the Dream Foundation.
As Santa Elvis and his TCC Elves would have said, “Thank ya, thank ya very much!”