Powerhouse Platform
New York Times Sunday Book Review Ad Opportunity
Print advertising in the digital age isn’t dead, contrary to popular misconceptions. In reality, there are benefits from print that digital doesn’t offer, and ads placed on large magazines combined with digital communication can maximize the impact of your message.
Targeted audience. The New York Times Sunday Book Review directs your ad to your target audience – the book readers. Magazines have more specific focus than any marketing platform.
Deeper engagement. People who subscribed to a magazine made a deliberate choice to reedit, thus they sift through every page. In contrast, people searching online spend only seconds to scan a website.
Pass-along visibility
Print has a higher chance of being passed from one person to another especially in coffee shops or libraries, so your ad gets additional exposure along with it.
Legitimacy and credibility
When readers see your book featured in an ad on a national magazine like NY Sunday Book Review, they view it with more respect than if they saw it in a lesser known publication
High brand recall
Print ads have the highest receptivity of any media, meaning readers tend to remember it more often.
Longevity
Print ads will stay long enough even after an online or TV ad has expired.
Full page ad
Your book cover, synopsis, and book price will be included in a full page ad of 12books and also the 1/5 page ad of 3 books.
Media campaign
Along with the print ad, a press release or blog post about your book will be submitted to online media outlets, print publications, and broadcast media.
Ad size and dimension
The full page ad measures 9.6″ x 10.875″and occupies five columns of the magazine. The 1/5 page ad measures 1.8” x 10.875″and occupies vertical side of the magazine.
Print Ads Versus Online Ads
Online marketers are often confronted with anti-ad sentiments. Most people who browse the internet are using ad blockers to prevent intrusive ads from popping up on their screen without their consent. This leads to poor visibility of your band when advertised online.
On the other hand, those who subscribe to a print magazine are fully aware that ads are part of their reading material, so your book is surety be seen by everyone who reads it. High brand recall Print ads have the highest receptivity of any media, meaning readers tend to remember it more often. Longevity Print ads will stay long enough even after an online or TV ad has expired.