The publication is the largest metropolitan daily newspaper in the country. They reach distinct, affluent, and diverse audiences of multiple generations, demographics, preferences, and interests.
LA Times brings truth to power through creative storytelling, original reporting, and accountability journalism that impacts lives and pushes change. They have 1.2 million daily print readers and 1.7 million Sunday print readers in the U.S.
The Pulitzer Prize-winning Times has been covering Southern California for more than 139 years.
Shared by 2 authors. The ad measures 4.92″ x 5.25″ and occupies three columns of the magazine.
Shared by 12 authors. The ad measures 10″ x 21.5″ and occupies six columns of the magazine.
LA Times will send an electronic version of the magazine to the authors; the arts and book sections run every Sunday.
Print advertising has a higher frequency opportunity of viewing than online ads. Since the newspaper or magazine may sit on a table or rack at a business or home, repeated exposures are allowed. Flyers, brochures, and other physical pieces are often reviewed multiple times and shared with other prospects. Unlike digital messaging, print media do not disappear after generating an impression. It piles up, creates clutter, and is thereby reviewed once more, even before recycling or discarding. Because of this long shelf life, you can benefit from having your ad seen by more people more often.