Powerhouse Platform

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Branding and Marketing Strategy

Develop A Successful Branding And Marketing Strategy

Authors face the challenge of getting their books to the market after completing their manuscript. This roadblock can be remedied with our branding and marketing strategy method comprising book signing tours and media exposures. However, these campaigns do not happen overnight for self-published authors because, oftentimes, not a lot of people know they exist yet.

Hiring a publicist is one of the wisest moves both traditionally and self-published authors can make. While traditionally published books have higher chances of making their way to physical bookstores, self-published titles do not. Oftentimes, these books need to compete with millions of other titles to get the readers’ attention. It can be hard to stand out when you are only one of many authors in the self-publishing industry. Our publicists offer a competitive edge that expands your book’s visibility across a wide spectrum of readers.

Our publicists have nurtured work relationships with hundreds of high-profile contacts, including journalists, buyers, bloggers, AND TV producers. They will leverage this network to promote your book, combined with their marketing expertise. Publicists are inherently skilled at getting you in front of your target audiences that you would otherwise not be able to capture on your own.

Finally, it is almost impossible to be an author and a publicist at the same time. Instead of navigating the tricky landscape of publicity, you can just hire a publicist and focus on your creative process. Doing your own marketing can be a heavy and unnecessary burden that will only distract you from what you do best.


Online Focus – Exploratory Package

We always make sure our publicity campaigns are worth your investments, so we will gauge the viability of your title before allowing you to invest in a publicity campaign. Our Exploratory Package involves a team of expert reviewers who will read your work in order to provide you an intelligent feedback, post reviews online, or a combination of both.

The review process takes up to 90 days, after which our team will decide whether a publicity campaign can yield a promising result. Otherwise, we will identify the stumbling blocks to your project and develop ways to overcome them.

Emerging Author Package

Not all self-published books and small press books make it to a wide distribution across retail stores, and our Emerging Author Package can help expand the reach of these types of books. Under this option, our team will write pitch emails and press releases related to your title and send them to various blog websites and media outlets (TV, radio, and newspaper) with the goal of helping authors land at least five in-depth and thorough reviews for their title, one radio interview, or a TV appearance.

We also provide a comprehensive consultation that best fits the distinct needs of authors across a wide range of genres. Where necessary, our team will also connect with the right organizations to pursue better opportunities for a specific title. It usually takes up to six months for the final report to complete, after which our team will recommend ways for the advancement of an author’s work.

Paramount – Events Publicity Package

This comprehensive package involves all of the above mentioned services combined with additional outreach to mainstream media including print, radio, and television. On top of those initiatives, the company also provides targeted research, recommendations for live appearances where necessary, guesting with online literary communities, and mentions of your book in popular forums. The turnaround time for this publicity campaign is six months before our team makes suggestions to accelerate the progress of your work toward publication.

Superior Express Custom Publicity

This branding and marketing strategy transcends traditional media exposure to include outreach across social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Goodreads, and dedicated blog sites. Additionally, this service includes book trailer placement, digital marketing, SEO consulting, feature articles in literary and academic magazines, coaching support for manuscript revisions, blog creation, and physical book tours.

The timeframe for this type of publicity is flexible based on your specific needs as we work together to establish your author brand and achieve your goals. Options for completing deliverables under this package vary between at least 30, 60, or 90 days.