Unlock the Power of Print Advertising in the Digital Era with Our New York Times Sunday Book Review Service
Print advertising in the digital age isn’t dead, contrary to popular misconceptions. In reality, there are benefits from print that digital doesn’t offer, and ads placed on large magazines combined with digital communication can maximize the impact of your message.
- Targeted audience. The New York Times Sunday Book Review directs your ad to your target audience – the book readers. Magazines have more specific focus than any marketing platform.
- Deeper engagement. People who subscribed to a magazine made a deliberate choice to reedit, thus they sift through every page. In contrast, people searching online spend only seconds to scan a website.
On the other hand, those who subscribe to a print magazine are fully aware that ads are part of their reading material, so your book is surety be seen by everyone who reads it. High brand recall Print ads have the highest receptivity of any media, meaning readers tend to remember it more often. Longevity Print ads will stay long enough even after an online or TV ad has expired.